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Clare tourism promotion goes viral

This article is from page 12 of the 2013-02-26 edition of The Clare People. OCR mistakes are to be expected so download the original SWF or the rendered page 12 JPG

A LOCAL entrepreneur has launched a new competition aimed at showcasing the best of Clare to a worldwide audience. My Destination, the global travel resource powered by a community of local experts, is set to unleash travel’s ‘Biggest, Baddest, Bucket List’ and offer one lucky person the prize of a lifetime – a six-month, all-inclusive, blogging trip around the world to a minimum of 25 international destinations and $50,000 (USD) prize money on their return. The competition will be in partnership with a series of interna- tional associates including Hotels. com, Travelex and Viator. It closes on March 31.

Applicants must create a video application in English and up to three minutes in length telling about their favourite destination around the world, whether it’s where you live or a dream holiday destination.

The Clare branch of My Destination was set up by Ennis businessman Gerard Lynch. Gerard says the competition is a great chance to show off Clare in the year of the Gathering. He explained, “People from County Clare and the Shannon Region would surely love to know about this and even enter. And wouldn’t it be great if the winner was from Clare?

“Secondly, every video and written entry acts as an advert for Clare. One that can be shared, talked about and tweeted about for the duration of the competition and beyond. The shortlisted ‘top 10’ and the eventual winner’s videos are likely to be watched by hundreds of thousands, if not millions, of potential tourists. What a great way to promote our region.”

He continued, “The winner gets to choose their own trip. However, at least 25 destinations that they choose have to be from the My Destination network, which includes County Clare.

“So, when we help them plan, if you are able to promote the competition, maybe through your web site and network, we will encourage them to come and see County Clare, so even more exposure can be had”.

He added, “There is a massive opportunity for Clare to gain incredible exposure to a worldwide audience through the campaign, especially with The Gathering also happening”.

Videos with completed application form and a travel blog-style entry can be uploaded to www.mydestination. com/bbb.

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