IF the names of Brid and Roger Fahy are familiar to you it’s probably be- cause youve heard them _ before. Located on the Flaggy Shore of Fin- varra, at the very northern tip of the Burren, the pair set up Linnalla Ice Cream back in 2006.
As we all know farming is a tough gig. Besides the hard work and unso- cial hours – dairy farmers also have to live with the prospect of selling milk to Co-Ops for less than it costs to produce it.
Brid and Roger may just have found a solution to this problem. There new idea, a milk vending machine, could soon allow farmers to sell their milk directly to the customers in a hygi- enic, safe and ultimately profitable EN
By cutting out the middlemen and constructing a machine which allows farmers to sell directly to consumers, the pair might just have cracked one of the biggest problems facing dairy farmers today.
Although largely unknown in Ire- land, the Latteria of milk dispenser has become popular in mainland Eu-
rope and in Italy, where it 1s made.
Besides providing consumers with the freshest possible product, the Latteria also gives farmers a chance of getting a fair price for their milk and cut down in transport costs and emissions and cuts down drastically on packaging.
The local shop owner would receive a “fair” price for hosting the Latteria but the overheads of unnecessary transport and other cost associated with the large Co-Op would be re- moved.
The Fahy’s have received €3,000, sponsored by Clare Ireland recycling, for taking first prize in the Clare Farm Idea Awards Competition and will now go forward to represent the county at the national competition.
Linnalla ice cream started produc- tion in 2006 and the specialty ice- cream is now available in shops and restaurants in the Clare and Galway eer he
In 2005 they met Pat Shannon from the Clare Enterprise Board who en- couraged them to develop their idea.
Over the next two years they had planning approved, secured LEAD- ER funds, worked with officials from the Department of Agriculture and soon were on the way to starting a new and innovative business.