THE Mid West Regional Authority and Aer Lingus have agreed a joint approach to consolidating and ex- panding the flagship carrier’s trans- atlantic services at Shannon Airport.
During a meeting held in New York last week, both parties put forward a set of proposals for boosting regional support for existing services and de- veloping new business.
Representing Aer Lingus at the meeting in Ireland House, Park Av- enue, were Jack Foley, Executive Vice President in North America; Kate Kiernan, Director of Revenues
& Business Development; and Helen Maguire, Director Consumer Sales.
Councillor Lily Wallace (Chair- person) and Liam Conneally (Direc- tor) represented the Nenagh-based MWRA. Representatives of Clare County Council and Shannon Town Council, including both Mayors, were also present.
Councillor Wallace expressed de- light that Aer Lingus had pledged its commitment to developing trans- atlantic services at Shannon. She acknowledged that this was based on the mid-west’s relevant agencies pulling together to market the region as a desirable tourist destination.
“Aer Lingus indicated that it would be very interested in working with any parties that could assist in 1m- proving load factors on all routes,” she said. “The airline pointed out that it was not involved with destina- tion marketing but would be willing to work with the mid-west region if suitable packages and promotional material could be provided.”
According to Mr Conneally, “Aer Lingus is committed to providing competitive packages for air travel- lers as a result of the region working together to market its attractiveness, as well as developing competitive packages that complement Aer Lin-
gus fares. Such an understanding presents a win-win situation for eve- ryone. ”
Alec Fleming, member of the Re- gional Tourism Board and Desig- nated Manager MWRA, stated, “Aer Lingus were very open and expressed a willingness to open their books. I am especially delighted that they in- dicated they would travel to the mid- west to further discuss how transat- lantic services could be maintained, improved and expanded.
“The mid-west has been presented a tremendous opportunity to work with Aer Lingus, which has expressed its willingness to engage in cooperative
marketing initiatives. I would urge all relevant agencies, and the busi- ness and tourism sectors, to continue to enhance the attractiveness of the region.”
The MWRA, one of Ireland’s eight statutory regions, comprises the ad- ministrative areas of Clare, North Tipperary and Limerick County Councils and Limerick City Council. The authority has 26 elected repre- sentatives and has responsibility to promote the coordinated delivery of public services in the region. It is also Secretariat to the Government-ap- pointed Shannon Airport Marketing Consultative Committee (SAMCC).